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Meade Tractor, a John Deere dealership in Bluefield, West Virginia, stands as a vital resource for farmers, landscapers, and homeowners in the region, providing equipment, parts, and service. However, its success hinges on navigating the evolving agricultural landscape and leveraging technological advancements. This case study examines Meade Tractor's current standing, challenges, and opportunities for growth within the context of sustainable agriculture and improved digital presence. For more information, visit their website....